“When I tackle a project in a new field, I am enthusiastic about the idea of learning from users and collaborators. Listening to them, following them, finding solutions together that improve their daily lives is very satisfying.”

Strategic Design
Product and Service Design

After exploring the fields of fine arts and architecture, Christophe chose to focus on design. He graduated from ESDI in 1990, marking the start of his career as an agency designer and his participation in various industrial projects.

Joining the Decathlon design team, he was at the origin of the design of emblematic products such as the B’twin Original bicycle, which sold for several million units for around twenty years.

Then, in parallel with the artistic direction of his agency, some of whose creations will be distinguished by design prizes, he shares his expertise as a professor in several schools, whether focused on design, engineering or management, and he occasionally speaks at conferences.

Sincerely convinced that design can contribute to improve daily life, Christophe then becomes the first Design Manager within Saint-Étienne Métropole, a Unesco Creative city, which stands out in France for the creation of the Cité du Design, the organization of the Design Biennale, and the pioneering integration of design into its public policies.

Driven by his quest for timeless simplicity and his desire to develop innovative products and services in the DIY field, he then joined Kingfisher to bring his vision of user-centered design.

Today, relying on design methodology and his experience, Christophe is actively involved alongside companies, associations and communities. It supports them in their strategic developments, by stimulating humanistic and sustainable innovation in their products and services.

As a recognized player in design, he advocates a positive societal vision where creativity, solidarity and responsibility combine to bring about collaborative solutions that are impactful, profitable, sustainable and generate ecological dividends.

It is with this in mind that he supports the Team for the Planet projects.

Areas of expertise

  • Design Strategy
  • Education
  • Product design and services

My values


Clever concepts


For intuitive use


Because a product that lasts preserves our planet

Interview of M6 Capital

Watch the integral video




Product innovation manager

– Design Management & User centric innovation.
– Project management: tooling, thermal comfort, electrical appliances, bathrooms etc.
– Collaborative products & services design (open-source design, fablab, etc …).
– Management of designers.


Saint Étienne Métropolis

Design manager, member of the Executive Committee

-Co-development of the design strategy of the Saint Étienne Métropolis, a UNESCO Creative City.
– Design Support to architectural project managers, public transport, street furniture, cultural and social projects.
– Disseminating a culture of design focused on customs


Kyo Design

Company Founder

– Design of high-end furniture for individuals and hotels.
– Design of products for specialized mass market distribution.
– Design, industrialization and commercialization of Hilow ottomans.



Teaching experience

– Direction of studies, educational engineering.
– User-centered design teaching.
– Project management, partnerships with major industrial groups



Yachting Product Development Manager (Tribord brand)

– Analyses of uses, test missions.
– Project management from the brief to the implementation in stores.
– Product training for sales teams, sales follow-up.

Bicycle Design manager (B’twin brand)

– Design of bicycles, accessories and cyclist equipment.
– Recruitment and management of internal designers and external consultants.
– Corporate design, brand creation, graphic design.


Design reflex


– Creation of high-end furniture.
– Interior architecture, booth design.
– Design of household appliances and fittings (eg Bic Sport brand / Tahesport).
– Graphic design.


Education & Training


Graduate of the Ecole Supérieure de Design Industriel, Paris Master in design